Values and Behaviours in Romanian Commercials

Values and Behaviours in Romanian Commercials
Elena-Maria EMANDI
Abstract: The impact of commercials on potential consumers is due to the complexity of the codes used. We can therefore detect a message transmitted through various signs (word, sound, visual image), visual communication containing the three types of signs as they were designated by Charles Sanders Pierce. The aim of our work is to highlight through semio-stylistic analysis values and behaviours appearing in Romanian commercials.
Keywords: Commercial, Message, Signs, Values, Behaviours, Semio-stylistic analysis.

DOI: http://dx.doi.org/10.18662/lumenss.2014.0301.05
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