Ideology of Origin Effect – a Conversion of the Country of Origin Effect

Ideology of Origin Effect – a Conversion of the Country of Origin Effect Madalina MANOLACHE DOI: http://dx.doi.org/10.18662/lumenss.2015.0401.01 Abstract This paper is a follow-up of the first paper presented at Lumen 2014 conference on conversions entailed by the Europeanization concept in relation to the local adaptation versus standardization dilemma. It is our intention in this paper to focus on the ideology of origin effect, which resulted from the conceptual conversion of the country...
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