Ambiguity Tolerance in Productional Creativity

Ambiguity Tolerance in Productional Creativity
Beatrice Adriana BALGIU

Abstract
Ambiguity tolerance consists in the “ability to live” with ambiguity to cope with the stimuli or with the situations which are not clearly structured, which are new and complex. The analysis of ambiguity tolerance in the studies on creativity has become relatively important lately. The objective of present research was to analyze the ambiguity tolerance in the potential and productional creativity. In these conditions, creativity was measured by a test of potential creative thinking, on the one hand, and creativity tasks consisting in demand for building logo-texts, on the other hand.
The results show that there is a positive correlation between ambiguity tolerance and creativity, the important contribution having the ideational fluency and flexibility in both cases. We can consider that the more individuals tolerate ambiguity, the greater their creative potential and the more they will show it in their creative productions.
Keywords: ambiguity tolerance, creativity, creative construction tasks, students, logos

DOI: http://dx.doi.org/10.18662/lumenss.2014.0301.02

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