ETHICS – A FORM OF MARKETING FOR THE TOURISM BRAND OF BUCOVINA

Ethics – a Form of Marketing for the Tourism Brand of Bucovina | Liliana HÎNCU  

Abstract: The Internet offers enough sources for us to make a decision regarding the best place to spend our holidays; a simple search enables us to read the customers’ reviews regarding a certain guesthouse, monastery, leisure place, etc. Since today we live in a society that allows us to get any information from the Internet or certain social network pages, we believe it is very important for the marketing strategies to deal with ethical behaviour. Besides the human resources and other strategies of attracting customers, ethics is a particularly important aspect of marketing, which is subsequently able to make the difference between success and failure in business. We believe that ethics provides customers with confidence, especially if the focus is laid on certain periods of the year, when the Romanians coming from abroad wish to spend a few days in Bucovina or when the foreign tourists fascinated by the beauty of our landscapes choose to spend a few days in the same area. The aim of this paper is to outline the importance of ethics within the actions of promoting and attracting tourists for the Bucovina tourism brand.

Keywords: Tourism brand, ethics, Bucovina, business, marketing.

DOI: http://dx.doi.org/10.18662/lumeneas.2015.0201.03

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